Two Newer Methods To Ensure Your Emails Are Read If You Are An Online Marketer
As a internet marketer, one would know how important it is to
have a mailing list and to send regular email messages, either
as a newsletter, or an ezine or just as a friendly email to
communicate and channel the marketing message across to the
potential clients.
Modern day marketing, as in the olden days, revolves around
weaving a relationship with the potential clients. These clients
are those who have opted to get on a email list operated by the
online entrepreneur, and in the process of regular mailings, the
online entrepreneur builds up a relationship with the readers,
who sees him as a reliable supplier of news, information and as
an expert whom they can listen to and trust. Upon this
relationship, sales are made through these regular mailings.
But what happens when the issue of spam gets into the picture,
and almost everyone is setting spam filters and controls, and
even innocent emails are sent to the potential spam box, if they
contain an identified objectionable word designated for the spam
junk mail box?
Some online marketers rely on a two prong approach, posting
their email messages on to a members' website or forum, and
followed by a regular email message to ensure that members get
to know that their email messages are posted.
This, while helpful, is still dependent on the second email as a
tipster or communication, to let the client knows of the
presence of a new posting. This is of course a drawback. So what
can we do to overcome this inherent drawback?
The solution is to use the RSS technology. Using simple but yet
newer
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technology revolving around the reformating of your email
message into an RSS feed, and getting your potential clients or
your mailing list members to subscribe for that RSS feed through
a RSS reader or a free RSS web reader-client contained in the
accounts of major search engines such as the "My Yahoo" or
"Newsgator" or the "My MSN", each email message is guaranteed to
reach the member as a RSS feed. This is because no spam will get
into the feed and into the RSS reader account.
Another method with good results is to run a "safeadlist". A
safeadlist is NOT a safelist, because it is more a web based
membership list where emails are guaranteed to be read. This is
ensured because the member is given credit points to read the
emails, and credit points are given and reduced as the emails
are read or sent. Touted as "guaranteeing the future of all
safelists", the safeadlists are worthy of the consideration of
every online marketer as a serious and alternative to ensuring
your emails are read everytime you send them out.
So if you are an online marketer, and you are thinking of
increasing your chances of your emails being read, consider
these two interesting and proven methods to get your marketing
message out ....and read.
About the author:
Peter Lim is a Certified Financial Planner and marketing
strategist. He provides tips and resources for the serious
marketer on how to keep spam out of the email box at
http://www.cashflowpc.biz/anti-spam and runs a ezine directory
listing many of the accessible ezines in the world today at
http://www.cashflowpc.biz/ezines
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